Strengths
Weakness
Threat
- Buy online, pick up in store
- Online Presence
- Brand awareness
- Loyal Customers
- Rewards Programs
- Store Location & number of stores
- Customer Service
- Financial position
- No hassle return policy
- Innovative management team
- Drive for innovation
Weakness
- In Store set-up
- Online Service
- Kohl.com crashing or Coupons not working
- Customer difficulty with in-store Kiosk
- Enter new Markets
- More efficient supply chain from online to customer
- Growth in mens clothing
Threat
- Competition
- Cheaper technology
- Economic slowdown
- Global Competition
- Misuse of coupons
- Supplier takeover